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Alaine Lerner

A.J.Lerner Market Research
Boulder, Colorado
Alaine Lerner, principal of A.J. Lerner Market Research, has been actively involved in market research in the Denver-Boulder area since moving to Colorado in 1985. Alaine has designed, managed, moderated and interpreted results from custom qualitative and quantitative studies for Fortune 500 corporations, new and growing businesses, non-profit organizations and advertising agencies. Alaine's expertise includes a range of research methodologies, with extensive experience in focus groups, mini groups, in-depth interviewing and on-line surveys. She designs research studies to most efficiently and effectively achieve management information objectives. She uses a creative, intuitive and flexible approach to identifying an insight and inspiring a strategy.Prior to working as a strategic research consultant, Alaine worked for U S WEST from 1987 to 1993. During that time, she was responsible for a wide array of projects including: segmentation, new product development, advertising, naming, usage studies and more. Alaine earned her M.B.A. in Marketing from the University of Denver, Denver, Colorado and a B.A. in Economics from the University of Michigan, Ann Arbor, Michigan.