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avatar for Brian Peterson

Brian Peterson

Curiosity Co.
Founder & Executive Director
Boulder, CO
Brian Peterson is the Founder and Executive Director of Curiosity Co., a research consultancy  that helps executive leaders make data-driven decisions about what’s next, rather than shooting from the hip. He refers to their qualitative and quantitative research process as “exploring the what-ifs” and “discovering what’s next.” As the former Co-Founder & CEO of a venture-backed startup, Brian knows first hand the challenges of successfully discovering and investing in what’s next. Prior to Curiosity Co., Brian spent 15 years in Nashville, TN at the intersection of music and technology, helping companies like EMI, Sony, Bandbox and BMI explore, discover, design, and deliver their what’s-next opportunities (new products, new technology, new markets). Brian now lives in Louisville, CO with his wife and 3 kids.