If you are a digital marketer today, you know that AdTech is a fascinating place and has crazy amounts of innovation constantly going on. Thing is, if you are new to AdTech, or even if you are not, the amounts of unnecessary jargon, useless acronyms, and complicated behind the scenes stuff can seem impossible to understand.
So we’ll break Programmatic, one of the (shit you not) wonders of the modern world down for you. Like did you know more trades are done over programmatic every day than the NYSE does in a year? This talk will dive into what “Programmatic” means with straight language, intelligent analogies, probably some miming of some sort. Programmatic is NOT rocket science, so let’s walk away with a new found understanding of the what, where, who,when - that will have you understanding Programmatic like a ninja.
