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Monday, May 16 • 11:30am - 12:30pm
How well do you know your users? Growing an agile, lean company with great UX research. FULL

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Keeping the user at the heart of your focus ensures you're understanding real problems in context rather than building solutions and hoping they stick. In a fast moving entrepreneurial or intrapreneurial environment it can be challenging to keep research a top priority. In this session Jo will share how research can inform product design and create empathy for user problems in a way that increases your strategic resilience in the market, and resonates with your intended user base.

avatar for Jo White

Jo White

Lead UX Researcher, Willis Towers Watson
Jo leads the UX Research for the six HR software and data products at Willis Towers Watson, a global business advisory firm. The only entity more complicated than a big company is an individual human, and promoting empathy for users across the business through research is her daily... Read More →

Monday May 16, 2016 11:30am - 12:30pm MDT