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AdTech [clear filter]
Monday, May 16
 

1:00pm

The Future of Media (And Why You Should Give a Shit)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Media is evolving and innovating at breakneck speed. So where's it going? What or who is going to lead it there? Join us for an intense, thoughtful, funny, and most importantly, no-holds-barred debate with some of the world’s leading media minds. This is going to be fun. 

Moderators
avatar for Adam Edelman

Adam Edelman

Founder, Co-Chairman & CEO, IMM
Strategic marketer, entrepreneurial leader, investor and advisor.
avatar for Arlynn Ilgenfritz Memsic

Arlynn Ilgenfritz Memsic

Senior Strategist, Match MG

Speakers
avatar for Ted Babitz

Ted Babitz

VP - Supply, xAd, Inc
Senior Level Business Development executive with focus on mobile advertising.
avatar for Mike Davis

Mike Davis

VP Innovation, theTradeDesk
avatar for Ari Kuschnir

Ari Kuschnir

Executive Producer, Founder, m ss ng p eces
Ari Kuschnir is the Founder and Executive Producer of m ss ng p eces, an award-winning new wave production and entertainment company inspired by the limitless potential of technology, storytelling, and the web. | | Since 2005, Ari has been leading, advising and completing creative... Read More →
avatar for Scott McDonald

Scott McDonald

CEO, Cinebody
Scott McDonald is the CEO of Cinebody, filmmaking for everybody. Cinebody pairs hardware and software to change the game of content creation. The cloud based aggregation system unites content creators with brands. We bring filmmaking to the masses and harness that value for brands... Read More →
avatar for Jeremy Straight

Jeremy Straight

SVP, Strategic Partnerships, SpotX


Monday May 16, 2016 1:00pm - 2:00pm
madelife 2000 21st St, Boulder, CO 80302
 
Tuesday, May 17
 

1:00pm

WTF is Programmatic
Limited Capacity filling up

If you are a digital marketer today, you know that AdTech is a fascinating place and has crazy amounts of innovation constantly going on. Thing is, if you are new to AdTech, or even if you are not, the amounts of unnecessary jargon, useless acronyms, and complicated behind the scenes stuff can seem impossible to understand.

So we’ll break Programmatic, one of the (shit you not) wonders of the modern world down for you. Like did you know more trades are done over programmatic every day than the NYSE does in a year? This talk will dive into what “Programmatic” means with straight language, intelligent analogies, probably some miming of some sort. Programmatic is NOT rocket science, so let’s walk away with a new found understanding of the what, where, who,when - that will have you understanding Programmatic like a ninja.

Speakers
avatar for Aquiles La Grave

Aquiles La Grave

Founder + CEO, Brandzooka


Tuesday May 17, 2016 1:00pm - 2:00pm
madelife 2000 21st St, Boulder, CO 80302

4:30pm

Brandtech Rising
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

AdTech is powerful, important, and changing the game. But what about the new evolution? The companies and ideas that are not just about using technology to support advertising processes, but using technology to grow and support brands themselves? Alex Bogusky will take us through the who, the what, and the why of this new category. Because Brandtech is coming. And it is going to be huge. 

Moderators
avatar for Alex Bogusky

Alex Bogusky

Alex Bogusky’s career in began over twenty years ago when he joined a 16-person ad agency called Crispin and Porter. Under Alex's direction, Crispin Porter + Bogusky grew to more than 1,000 employees with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual... Read More →

Speakers
avatar for Kelly Dotseth

Kelly Dotseth

Founder & COO, Brandzooka
Kelly is a founder and the COO of Brandzooka, a Boulder-based startup that has built a platform to democratize video advertising. Brandzooka gives any advertiser in the world access to primetime TV and top-tier digital inventory, without the complex technology, knowledge, and cost... Read More →
avatar for Reza Khadjavi

Reza Khadjavi

Co-founder and CEO, Shoelace
avatar for Scott McDonald

Scott McDonald

CEO, Cinebody
Scott McDonald is the CEO of Cinebody, filmmaking for everybody. Cinebody pairs hardware and software to change the game of content creation. The cloud based aggregation system unites content creators with brands. We bring filmmaking to the masses and harness that value for brands... Read More →
avatar for Lenin Srinivasan

Lenin Srinivasan

ceo, maaxmarket
Artificial Intelligence and Marketing


 
Wednesday, May 18
 

1:30pm

The Boulder Advantage - Why Boulder is Leading AdTech
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Sure, Boulder is known for startups, spandex, and cycling. And we love that. But Boulder is also primed to be the mecca for all things AdTech. Join us for a casual discussion about just why this is and how we can work to make it even better. Then of course, have a beer and meet some badass Boulder AdTech people. (Spandex attire optional.)

Speakers
avatar for Finn Faldi

Finn Faldi

Chief Business Officer, AppThis
avatar for Donna Granato

Donna Granato

Managing Partner, R&D Venture Partners
M&A advisory services.
avatar for Ed Messman

Ed Messman

Global GM Digital, KBM Group
avatar for Perry Quinn

Perry Quinn

SVP, Business Innovation Development, National Restaurant Association


Wednesday May 18, 2016 1:30pm - 2:30pm
Riverside 1724 Broadway, Boulder, CO 80302

4:30pm

AdTech Happy Hour!
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Come chat DSPs, frequency caps, and conversions over a pint or two. Hosted by ADvocate and Brandzooka, this AdTech happy hour is the place to be to meet others in the industry, network with the startup community, and have a competitive game of corn-hole. 

Big thanks to ADvocate for sponsoring this event. Since they exist to bring Colorado AdTech professionals together to create one kickass community, they are generously covering beers and tacos for the first 100 attendees to sign up, so get on the list and get excited!


Speakers
Core Team
avatar for Arlynn Ilgenfritz Memsic

Arlynn Ilgenfritz Memsic

Senior Strategist, Match MG


Wednesday May 18, 2016 4:30pm - 6:30pm
Sanitas Brewing Company 3550 Frontier Ave. Unit A, Boulder CO
 
Friday, May 20
 

11:00am

Paid Media at Social Speed - A Hands-On Demo
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Ready to roll up your sleeves and actually make something? In the Paid Media at Social Speed Demo we will go from 0 to 60. More specifically, we will go from “just an idea” to a launched paid video advertising campaign. Using input and interaction with the audience, some of the best minds in branding, advertising, video, and media, and a badass local brand, we will brainstorm, script, create/film, edit, optimize, target, place, and launch a video ad that will run on the biggest sites on the web by the time the bell rings. Come ready to contribute and think on your feet. 

Moderators
avatar for Luke Frydenger

Luke Frydenger

Founder, Creative Director, KAROT Studios
Luke is an accomplished creative director who began his career helming the creation of PopSugar Studios. With his eyes on the horizon, he then began his own studio, KAROT, and has since relocated it to the fertile ground of Colorado. His talent lies in weaving authentic relationships... Read More →
avatar for Arlynn Ilgenfritz Memsic

Arlynn Ilgenfritz Memsic

Senior Strategist, Match MG

Speakers
avatar for Sonia Jacquez

Sonia Jacquez

Managing Producer, K23 Films Inc.
Sonia began producing film a decade ago in San Diego, CA. She is an essential team player in the world of film production- wearing multiple (stylish) hats is her second nature. Her journey in production from coast to coast has provided her with invaluable experience, which most recently... Read More →
avatar for Zach Sciales

Zach Sciales

Marketing Manager, Brandzooka
Wrapped up in the future of AdTech here at Brandzooka. Very excited for our second BSW.
avatar for Hanna Stawicki

Hanna Stawicki

Associate Producer, K23 Films
Hanna is a visual storyteller passionate about making meaningful content. Before moving to Colorado, she produced documentary style work for non-profits and government organizations in Washington, D.C. She and her husband moved to the Denver area for a much needed change of pace and... Read More →
HT

Henna Taylor

As a self taught filmmaker, Henna brings a unique and natural perspective to the team. She is talented at invoking the essence of stories through relating with people in a compassionate, honest, and inquisitive way. In 2011, she began her filmmaking journey in rural Cambodia and has... Read More →


Friday May 20, 2016 11:00am - 12:00pm
madelife 2000 21st St, Boulder, CO 80302