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Marketing [clear filter]
Monday, May 16
 

3:00pm

Can You Automate a Sales Relationship? : Personal Sales in a Digital Age
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Digital technology has improved aspects of our daily lives in everything from driving directions to weather updates, sharing photos with family and friends, and general communication. This technology also directly impacts the automation and resulting efficiencies in our business lives, including most recently the sales process of how companies interact with their customers – through emails, video conferencing, and even text messages. Technology is often built as an immediate aid, but sometimes it can become a distraction that distances us from the human interaction still required for successful and lasting sales relationships with your potential customers. How do you make digital technology more personalized in order to sell? This event will feature a panel discussion by variety of industry experts reviewing the complications of connecting with others through modern technology. 

Moderators
avatar for Andrew Comer

Andrew Comer

Attorney, Ireland Stapleton Pryor & Pascoe, P.C.
I am an attorney who works regularly with start-ups and emerging growth companies. I can help with everything from ideas to exit, and work hard to make sure your business is ready for the future. I grew up in Boulder and love the entrepreneurial spirit of the area.

Speakers
avatar for Tara Hallam

Tara Hallam

Director of Sales Operations, Conga
Sales Operations leader in the Denver/Boulder area specializing in early to mid stage startups. My focus as a professional is to optimize sales organizations by enabling them to do the right things, not just the same things faster.
avatar for Danny Randa

Danny Randa

Marketing Operations, Solidfire
I've spent the last 10 years working in marketing departments for digital enterprises and startups managing everything from inbound content strategy to paid media management. Lately I've been focusing on building marketing operations capabilities such as automation, multi-touch attribution... Read More →
avatar for Ryan Seaver

Ryan Seaver

Account Executive, Colorado, TubeMogul
TubeMogul is the leading independent enterprise software company for Digital Branding. The world’s largest brands and agencies use the TubeMogul software to plan, buy, measure and optimize their global advertising across all screens and all formats. We enable advertisers to orchestrate... Read More →
avatar for Mike Worley

Mike Worley

Founder, Clymb Marketing
Clymb Marketing enables businesses to experience a steady flow of qualified leads with done for you digital marketing services. Our goal for every client is to craft a conversion funnel that lower the cost of acquisition, while simultaneously increasing lifetime customer value.


Monday May 16, 2016 3:00pm - 4:00pm
madelife 2000 21st St, Boulder, CO 80302
 
Tuesday, May 17
 

9:00am

Growth Hacking: How to Become a Technical Marketer
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Growth Hacking Panel Resources: https://docs.google.com/document/d/1cIcEQnOe7RklRByuOlEcoMJFhU3jYJCMTRJxq6BY604/edit?usp=sharing

Are you a marketer who seeks to become more technical so you can scale your business, find new customers and gain viral growth? Listen in on this panel of growth hackers who will discuss the best creative and analytical strategies for becoming a technical marketer.

Moderators
avatar for Simone Johnson

Simone Johnson

Marketing Manager, Quick Left
Simone is a digital marketer focusing on achieving marketing success in an ever-changing technological landscape. She is an advocate for women, people of color and LGBTQ people in tech, and enjoys working in the community to help further young people's interests in programming, design... Read More →

Speakers
avatar for Rachel Beisel

Rachel Beisel

VP Marketing & Communications, CableLabs
avatar for Brooke Cheishvili

Brooke Cheishvili

CMO, Cubspot
CMO of Cubspot (AirBnB model for finding and booking kids activities) | Growth Advisor @Lox_o (next generation recruiting software) | Let's chat about the intersection of tech and marketing. Tweet with me @brookelynnluxe. See you May 17th!
avatar for Justin Crawford

Justin Crawford

Developer Growth Manager, Mozilla
I build things on the web. At Mozilla I advance web development as a discipline and help get the word out about Mozilla's important role in keeping the web hackable. I like talking about product management, growth, Mozilla, Boulder, building things and bikes.
avatar for Fletcher Richman

Fletcher Richman

Data Analyst, Galvanize
Fletcher Richman is a engineer, entrepreneur, and a VC. He studied Electrical Engineering at the University of Colorado at Boulder, where he started a couple of failed startups before cofounding Spark Boulder, a student incubator and coworking space that teaches students mo... Read More →


Tuesday May 17, 2016 9:00am - 10:00am
Riverside 1724 Broadway, Boulder, CO 80302
 
Thursday, May 19
 

11:00am

The Content Ceiling | How to Get Attention in an Overflowing World of Content Marketing
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Content marketing is no longer a differentiating marketing strategy -- it's the norm. As a result, the world is drowning in content and consumers' capacity to consume is maxed out. We've hit a content ceiling.

Hear some of Boulder's top marketers discuss their unique approaches to content marketing in order to break through the ceiling and continue to leverage content to connect with their audience and drive results.

Moderators
avatar for Chris Deardorff

Chris Deardorff

CEO, Market Compass
A driven and creative marketing professional, Chris possesses in-depth global sales and marketing experience Fortune 500 companies such as GE, Avnet Technologies, Covidien, and TerumoBCT. He also has consulted and worked with numerous startups and small businesses including Kickfurther... Read More →

Speakers
avatar for Jennifer Burak

Jennifer Burak

VP Marketing, Rapt Media
avatar for Tara Calihman

Tara Calihman

Director of Content, VictorOps
avatar for Todd Cameron

Todd Cameron

Head of Content and Strategy, TapInfluence
avatar for Peter Genuardi

Peter Genuardi

Founder & CEO, Strength in Members
I run a digital direct response company that helps marketers who make the world more compassionate. We use content marketing, audience research, graph analysis, and strong measurement to help people drive leads and raise money. I like exploring new technology and ideas that press... Read More →
avatar for Andrea Steffes-Tuttle

Andrea Steffes-Tuttle

Owner, Think Better Marketing


Thursday May 19, 2016 11:00am - 12:00pm
madelife 2000 21st St, Boulder, CO 80302

2:00pm

Money Talk: Why a Strong Brand Matters for Fundraising, Valuation and Startup Success
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

As valuations are reaching sky-high numbers, it is increasingly important to build tangible brand equity in a startup. Attendees will learn from real world examples how a strong brand is advantageous in fundraising, improves future valuation prospects, and supports success in the consumer market.

Speakers
avatar for Amber Hickory

Amber Hickory

President, Greenhouse Partners
Amber’s role as President of Greenhouse Partners is well served by her penchant to have her hands in just about everything that happens at the firm. Her current and past roles have been defined by great decision making, a tireless work ethic, and inspiring people and relationships... Read More →
avatar for Matt Jenkins

Matt Jenkins

Chief Operating Officer, The18.com
Co-founder and manager of day-to-day operations at The18.com, a Boulder-based sports media company. In 2014, The18 set out to build the world's most engaging soccer company, creating entertaining soccer content and delivering it how and where young consumers want it – on our... Read More →


Thursday May 19, 2016 2:00pm - 3:00pm
madelife 2000 21st St, Boulder, CO 80302
 
Friday, May 20
 

12:30pm

Why Your Content Sucks: (Hint: You Don't Have a Messaging Problem, You Have a Psychology Problem)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

If you don't understand the psychology behind why your customers buy, then your content will always be fighting a losing battle. In this talk, we'll discuss how the brain makes decisions when it comes to purchasing a product, and give actionable steps to improve your content and see higher conversions.

Speakers
avatar for Madison Taskett

Madison Taskett

Marketing Manager, JumpCloud
Constantly curious marketer with a dark sense of humor. I want to "eat the Earth", to live as fully as possible, to seek discomfort and push myself to be a better person every day. Specialties: digital empathy, content that sells



Friday May 20, 2016 12:30pm - 1:30pm
madelife 2000 21st St, Boulder, CO 80302