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Marie Bahl McKenna

Custom Shop Strategies
Serving early to mid-stage, high growth companies with the senior strategic marketing and tactical sales and marketing support they need on a start-up budget.

The idea that marketing is a cost center that no start-up should consider until they want to achieve scale can lead to ineffective and disconnected sales, marketing and product management teams and a misguided product design or solution definition. There is no reason not to start early and reduce the risk of a product that doesn’t meet the market need or a go-to-market strategy that doesn’t address the customer in a way they can relate to.

Custom Shop Strategies offers senior support and program execution at a reasonable rate and without the need for a large extended team. Our decades of experience supporting early to mid-stage start-ups gives our customers the experience they need from solutions marketing to demand generation and provides the critical edge that early-stage, high growth technology companies need to grow successfully.