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Carlotta Mast

New Hope Network
Executive Director of Content & Insights

Carlotta leads the team producing all content and conference programming for the New Hope Network’s Natural Products Expos, NBJ Summit, Esca Bona, Natural Foods Merchandiser, newhope.comNutrition Business Journal, the NEXT portfolio and Delicious Living. In addition she is the chief author of the NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

Carlotta is a frequent speaker at industry events and conferences and has been interviewed about the natural products industry, regulatory issues and market performance by media outlets including The New York TimesCosmopolitan, NPR, ABC News, BusinessWeek and many others. 

In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores.

A Colorado native, Carlotta is the president of Naturally Boulder, a trade group with the mission of nurturing community, leadership and innovation in the Colorado natural products industry.

Carlotta graduated from Northwestern University with a degree in Journalism.