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John Grubb

Sterling-Rice Group
Manager Partner
John is managing partner of the Sterling-Rice Group. He leads engagements across a full range of global blue-chip clients, as well as more entrepreneurial businesses and private equity–backed brands and businesses. He has deep experience in nutritional and OTC products as well as in natural, organic, and functional food and beverages.

John’s passion for strategy runs throughout his 30 years of business experience, half of which have been as a consultant and half in senior executive marketing roles. After earning his MBA from Yale University, he began his consulting career at Bain & Company. At Bain he worked in a range of industries on growth strategy and M&A assignments. Since Bain and prior to SRG, he has led the marketing and strategy functions in retail, manufacturing, and food processing companies. 

John is a frequent speaker on the topics of health and wellness, consumer trends, and growth strategy, including at industry conferences such as the Grocery Manufacturers Association, Natural Products Expo, Healthy Foods Europe, NBJ Summit, Food Leaders Summit, and others. He leads SRG’s partnership with New Hope Natural Media in annual publication of the Next Forecast, which highlights detailed macro forces, drivers, and brand and product manifestations in the natural product world.

He serves on a number of boards, including the Yale Center for Customer Insights and Naturally Boulder.